Data Analytics

Refreshed July 2023 | CPD time: 1 Hour

The ability to affordably store and access large quantities of data has only become possible in the past couple of decades. This has coincided with a huge increase in the amount of data society generates – but how should it be analysed in order to draw useful conclusions? This is where data analytics comes in, using sophisticated statistical and mathematical techniques, powerful computers and extremely large datasets. This module examines what data analytics is and how it is used, the main types and techniques and how it differs from traditional research.