Parents, Teachers and Young People’s Attitudes to Financial Services

Young people’s low opinion of financial services as a career is being influenced by a generation of teachers and parents whose lack of understanding of the sector has possibly been shaped by their own poor levels of numeracy and fear of numbers, according to a survey.

The Chartered Institute for Securities & Investment (CISI) asked YouGov to survey* parents, teachers and young people’s attitudes towards the financial services profession.

Asked their views on what they would associate with a typical day in financial services, 53% of young people thought it would be “boring”, while 50% felt it would be “full of numbers”. Only 24% of young people surveyed felt they had any understanding of jobs in the financial services.

Working in Finance

Less than one in ten of young people said they would be interested in working in financial services, but the highest proportion (34%) expressed an interest in working in technology (e.g. IT, computers).

YouGoV Survey
This, says the CISI, is an interesting response as IT is a crucial backbone of modern day financial services, with a wide range of IT jobs in the financial sector.

Only 19% of young people surveyed thought a typical working day in financial services would involve lots of talking, yet financial services, and wealth management in particular, is very much a “people” and client focused business.

Sources of Information

The majority of young people chose the internet (59%) and parents (58%) as primary sources of information about jobs in financial services, with teachers ranked third as the most used sources (39%) for information on jobs in the sector.

Although financial services was felt by parents to be the sixth, in a list of 11, most important professional field in the UK (32%), after engineering (34%) and law (37%), with healthcare considered the most important (67%),  only 23% of parents indicated they had  a “fair” or “strong” understanding of financial services as a sector.

Parents’ understanding of financial services was also low at 23%, although it was greater (32%) for those parents based in London.

YouGov Survey

When parents were asked what they thought helps a young person most when trying to get a job in financial services, 49% of parents felt professional qualifications are a key factor, followed by good contacts (38%) and work experience (37%).

Seventy eight per cent of parents tended to agree that working in financial services offers the potential to earn a lot of money, but said it is a “stressful” profession to work in (62%), with 44% of parents agreeing that working in financial services was “not socially responsible”.

Teachers’ knowledge of financial services is low, with six out of ten having little or no understanding of financial services as a profession, which they ranked as fifth out of 11 professions, with engineering being seen as the most important sector.

YouGov Survey

Career Choices

Less than half of secondary school teachers surveyed said they discuss financial services as a career option for their pupils (44%) but this varied across the country, with 60% of teachers in the East discussing the sector, compared with just 34% in the North.

The CISI/YouGov survey supports the Money Advice Service (MAS) report published in June 2012 which showed that parents in particular are key influencers on attitudes and behaviour between the ages of 5 to 12.

Although the MAS report focuses on personal financial decision-making, the correlation between the understanding of financial services in general is clear; this latest CISI/YouGov research shows that 66% of primary school teachers have little or no understanding of the financial services profession which will therefore have potentially negative consequences if the key age group they are teaching,
5-12 years, are where attitudes towards personal finance are formed.

In addition, according to the CISI/YouGov survey, the other key influencer on this age group, parents, on the whole, have a lack of understanding about financial services, with only 23% saying their comprehension of the sector was “strong” or “fair”.

Numeracy Skills

Simon Cuhane, Chartered FCSI and CISI Chief Executive said: “Poor numeracy skills on the part of  both adults and young people in the UK are creating a vicious circle and an inherent fear of numbers. This, in turn, seems to be contributing to a low level prejudice against financial services as a career amongst young people’s key influencers, teachers and parents.

“If the same CISI/YouGov survey was conducted amongst the same audience in China, would the results be the same? Are they as relaxed about weak numeracy skills as we are? The 2012 OECD PISA survey of 15-16 year olds showed that Shanghai-China had the highest scores in maths, equivalent to nearly three years of schooling above the OECD average. The UK was in 26th place on this list of 64 countries.

“The 2014 Pro Bono Economics Report for also indicates that poor numeracy costs the UK economy £20.2bn a year.

“Lack of understanding of financial services as a sector is one of the main points which has come through in this survey and we are very keen to continue working with teachers to help them overcome these obstacles. Our GCSE equivalent, Introduction to Financial Services, and our A level equivalent qualification, the Diploma in Finance, Risk and Investment, are now both on the national UK performance tables.

"With UK financial services contributing £65bn to tax revenues in 2012/2013, the largest contribution of any sector, the importance of the industry cannot be underestimated. Similarly, with some of the highest UK graduate salaries being available in the investment banking sector, we should not undersell to our young people the fact that financial services offers excellent opportunities for a good, exciting and rewarding career.”

*This CISI/YouGov report contains the findings from surveys of teachers, parents and young people about their perspective on the financial services profession. Fieldwork was conducted in February and March 2014 and the audiences were as follows:

•    827 teachers
•    1,142 parents with children under 18.
•    508 young people aged 8 to 15.

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